Advances in dynamic advertising insertion (DAI) drive the monetization strategies that have made advertising video-on-demand (AVOD) and the surging Free Ad-Supported Streaming TV (FAST) segment the dominant OTT service category.
As streaming replaces legacy TV in households worldwide, the industry must maintain the near- 100% ad performance rate of traditional TV advertising to ensure the smooth shift of ad dollars to the OTT space. Regardless of the degree to which targeted DAI is used, ad performance should be sustained at levels that avoid losses incurred at previous levels of OTT ad performance.
Read this article to learn how DAI Monitoring helps service providers benefit from robust and reliable ad performance. Get the reprint article* DAI Monitoring Overcomes the Rising Cost of Poor Ad Performance.
*Article reprint featured in the September / October 2022 Streaming Media Guide