When Creating Comprehensive Media Packages, Video Might Just Be the Easy Part

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When we think of transcoding and encoding, naturally, we think of transforming the video essence of files into the various versions required in today’s complex delivery ecosystem. Some steps in the process are well established. Still, other steps may bring on a whole new level of complexities —from captions, adding subtitles, and audio to mixing and making it conform to every precise delivery specification.

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*July/August 2022 issue