Market share in Cable and IPTV distribution brings great opportunities and significant challenges. As strong consumer interest in IP-delivered video content drives revenues upward, powerful competitors enter the IPTV services market. As a result, cable and IPTV providers feel constant pressure to deliver more content at a lower cost to retain and entice subscribers.
Automating and improving encoding quality while reducing required bandwidth have become essential in reducing costs to meet the competitive challenge.
Read the white paper that shares the different requirements that encoders must satisfy in creating material for delivery via IPTV or Cable infrastructures.
