Get the visibility and correlation of ads throughout the ABR network.
Protect ad revenues. Ensure there are no missed opportunities.
Revenue from advertising continues to rise, especially for OTT streaming video services. Problems in the delivery system or the ads themselves lead to lost revenue for streaming services, lost marketing and sales opportunities for advertisers, and damage to business relationships between these partners.
As the advertising model becomes more personalized and targets the individual viewers, the value of the ads increases and the potential for lost revenue does too.
Read a short blog that shares how you can avoid lost revenue by assuring the quality of your ad delivery chain.
Get the article reprint* titled “Monitoring to the Rescue for Ad Revenue & User Experience” for more information on why it’s essential to have visibility and correlation of ads throughout the ABR network to protect ad revenues and ensure there are no missed opportunities.
*Reprint published in the 2021 April/May Streaming Media Guide