As new trends in television advertising pose unprecedented challenges for operations teams responsible for successful ad management across the production, postproduction, and distribution ecosystem, there’s never been a greater need for care in choosing the technical solutions that are essential to keeping pace. Distribution outlets and device formats are proliferating. Cross-platform campaigns are becoming the new norm. And addressable advertising is gaining traction in legacy linear as well as VOD and OTT service monetization.
Topics discussed include:
- Trends Driving Transformation of Television Ad Management
- The New Technical Challenges in TV Ad Management
- Ad Management & QC Requirements for the New TV Marketplace
- Solutions for Ad Management in the Multiscreen TV Era
Get a copy of the paper titled “Keys to Efficient Ad Management In the New Television Marketplace.”