Keys to Efficient Ad Management In the New Television Marketplace

As new trends in television advertising pose unprecedented challenges for operations teams responsible for successful ad management across the production, postproduction, and distribution ecosystem, there’s never been a greater need for care in choosing the technical solutions that are essential to keeping pace. Distribution outlets and device formats are proliferating. Cross-platform campaigns are becoming the new norm. And addressable advertising is gaining traction in legacy linear as well as VOD and OTT service monetization.

Topics discussed include:

Trends Driving Transformation of Television Ad Management
The New Technical Challenges in TV Ad Management
Ad Management & QC Requirements for the New TV Marketplace
Solutions for Ad Management in the Multiscreen TV Era

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