When the OTT Ad Experience Breaks, Everyone Pays

Visibility is key to ensuring advertising value and viewer satisfaction

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Delivering content over the top (OTT) unlocks a new capability that hasn’t been there before – ad personalization. We can now hyper-target viewers buy putting specific ads in front of them at the time of viewing. We can also determine the most valuable ad traffic to those viewers to maximize revenues.

Get the two-page article reprint* that shares insights on why visibility is key to ensuring advertising value and viewer satisfaction.

*Article featured in Streaming Media’s April/May 2020 Solution Series “ADVANCED LIVE STREAMING."