As more viewers use streaming services to view major events and direct-to-consumer subscription models become the norm, the responsibility for delivering a quality viewing experience to those viewers also shifts.

These direct services require content owners and broadcasters themselves to bear the responsibility for delivering high-quality, reliable streams to viewers. In the case of a once-in-a-lifetime live media event, every second of technical dysfunction is a precious moment the viewer can’t get back. With a bad, protracted experience, subscribers and sponsors could abandon the service. This may result in lost revenue and a tarnished media brand.

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