For OTT Ads, Visibility is Key to Ensuring Advertising Value and Viewer Satisfaction

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Dynamic ad insertion, also referred to as DAI, is becoming a significant revenue driver for many ad-supported services. With exponentially growing choices of on-line video services, along with new direct to consumer live linear and on-demand offerings, comes increased competition for ad dollars and customer loyalty. Service providers and advertisers run the risk of entering a seemingly endless loop of back and forth over whether an ad was delivered as promised unless they have ad verification.

Watch this short video to learn more about DAI.

Therefore, to protect revenue and retain customers, a comprehensive monitoring solution that offers visibility into each process is required to make it fast and easy to identify errors and create reports on performance.